Most Valentine's Day cards (83%) are purchased by women. However, the number of cards purchased by men (currently 17%) is gradually rising, thought by some sources to be due to the fact that men often purchase two cards for their significant others...an amusing one and the obligatory romantic one which they believe is expected of them.
Half of all consumers prefer to receive a humorous Valentine, followed by a romantic greeting (31%) and then a more risqué form of card (8.2%). More than one-third of women (36%) and 26% of males prefer to receive a romantic Valentine. 13% of males prefer a more sexy Valentine, whereas only 3.5% of women prefer this variety of card.
February 14 is the most important holiday for florists, accounting for 32% of annual sales. 73% of people who buy flowers to send on Valentine's Day are male...only 27% are female. California produces 60% of American roses, but the vast majority sold on Valentine's Day in the United States are imported...mostly from South America.
Approximately 110 million roses...the majority of them being red...will be sold and delivered within a three-day time period during the Valentine's Day celebrations.
36% of males and 28% of females put off their Valentine's Day shopping until February 14 or the day before...64% of consumers will plan to do their shopping a week or more prior to the date.
Males tend to spend more money on Valentine's Day gifts than do females and are more likely to buy big-ticket items...the average amount spent being $95.00.
Approximately 3% of pet owners will give a Valentine's Day gift to their pet.
Alexander Graham Bell applied for his patent on the telephone on Valentine's Day in 1876.
Lavender -- Enchantment and Uniqueness
Orange -- Fascination
Peach -- Modesty, Gratitude, Admiration and Sympathy
Pink (Pale) -- Grace, Joy and Happiness
Pink (Dark) -- Thankfulness, Friendship and Admiration
Red -- Love, Respect and Courage
Deep Red -- Beauty and Passion
White -- Innocence, Purity, Secrecy, Silence, Reverence, Humility, True Love
Yellow -- Joy, Friendship, Jealousy, Hope and Freedom
Black -- Farewell
Red/White -- Unity or Engagement
Yellow/Orange -- Passionate Thoughts
Yellow/Red -- Congratulations
Rosebud -- Beauty, Youth and a Heart Innocent of Love
Red Rosebud -- Purity and Loveliness
White Rosebud -- Girlhood
Single Red Rose in Full Bloom -- "I Love You"
One Dozen Red Roses -- "I Love You"
Tea Roses -- "I'll Remember Always"
3/4 pound unsalted butter at room temperature
1 cup granulated sugar
1 teaspoon pure vanilla or almond extract
3 1/2 cups flour
1/4 teaspoon salt
3/4 cup raspberry, strawberry, or blackberry preserves
Confectioners' sugar, for dusting
Directions:Preheat the oven to 350 degrees F.
Mix together the butter and sugar until they are just combined in an electric mixer. Add the vanilla. In a medium bowl, sift together the flour and salt, then add them to the butter and sugar mixture. Mix on low speed until the dough starts to come together. Place dough onto a surface dusted with flour and shape into a flat disk. Wrap in plastic and chill for 30 minutes.
Roll the dough 1/4-inch thick and cut 2 3/4-inch rounds with a plain or fluted cutter. With 1/2 of the rounds, cut a hole from the middle of each round with a heart or circle shaped cutter. Place the cookies on an un-greased baking sheet and chill for 15 minutes.
Bake the cookies for 20 to 25 minutes, until the edges begin to brown. Allow to cool to room temperature. Spread your favorite preserves on the flat side of each solid cookie. Dust the top of the cut out cookies with confectioners' sugar and press the flat sides together, with the preserves in the middle and the confectioners' sugar on the top.
Yields:25-30 cookies depending on the size of your cutouts